# Magnolia Current

**Stay rooted. Get found.**

A Mississippi-inspired identity for practical SEO maintenance.

## Logo

An original magnolia blossom over a winding river. Five petals convey care; the river suggests continuity. The gold center is a restrained accent.

Use the primary green lockup on ivory. Use the reversed ivory lockup on green. The standalone icon works for favicons and app tiles. Keep clear space around the symbol of at least one-quarter its width. Do not stretch, add shadows, or use the logo to imply an official state or agency endorsement.

SVG lockups use Georgia for portable serif lettering; outline text in a design application when preparing final print artwork. Website headlines use Instrument Serif, and body/UI text use DM Sans with Georgia/Arial fallbacks.

## Palette

| Color | Hex | Use |
|---|---|---|
| Magnolia green | #173F36 | Logo, headings, buttons |
| Petal ivory | #FAF7EF | Main background and reversed mark |
| River sage | #8FA88E | Decorative accents and secondary surfaces |
| Pollen gold | #C6A66B | Small highlights and flower center |

Use green for text on light surfaces. Sage and gold are accents, not default small-text colors.

## Voice

Calm, capable, plainspoken. Explain the work and preserve customer control.

Headline: **Rooted in care. Built to be found.**

Short description: **Steady SEO maintenance for the business you are growing.**

Value proposition: **Understand what your website needs, approve practical improvements, and see the work in a clear monthly report.**

## Status

Selected creative direction, November 4, 2026. No trademark, domain, or business-name availability is confirmed. No registration or domain purchase has occurred. Website/report/social examples are illustrative prelaunch brand applications; they are not client results or live paid-service claims.